This happened to a show I’m involved with. What happens when they turn off ads and turn to crowdfunding? What YouTube should be worried about is the day when those small-time producers decide that the YouTube advertising scene is simply too frustrating, unpredictable, and dangerous to deal with. ![]() And those tiny shows are the ones most harassed by Content ID. The bulk of traffic isn’t watching five big shows, they’re watching five thousand tiny ones. Big names like TotalBiscuit and PewDiePie are an anomaly. YouTube makes its money from advertising, and most of their viewership isn’t from movies owned by gigantic media companies, it’s from hundreds of thousands of small-fry content creators with less than 100,000 subscribers. ![]() ![]() I think YouTube might be underestimating the danger here.
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